About TENTIAL
Mission
健康に前向きな社会を創り、
人類のポテンシャルを引き出す。
人生は、休むことと、進むことでできている。
そのふたつを、もっともっと良いものにしていくこと。
それこそが、私たち TENTIAL の大きな使命です。
しっかり眠り、さわやかに目覚め、起きあがる。
気持ちよく働いて、心の底から楽しく遊び、
かけがえのない人たちとの有意義な時間をすごす。
コンディションが良いと、誰かのことだって思いやれる。
ひとりひとりが前向きにチャレンジしていくことは、
世界を少しずつ良くしていくことにもつながる。
それが集まれば、地球のコンディションも整っていく。
夢も、感動も、克服も、親愛も、笑顔も、永遠も。
すべては、ひとりひとりのポテンシャルから生まれる。
みんなのコンディションが良いと、
世界はどこまでだっていける。
Social Challenges TENTIAL Tackles
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少子高齢化と生産年齢人口の減少
Japan is experiencing rapidly aging society and a declining birthrate at the same time, leading to a significant decrease in the working-age population. The proportion of people aged 65 and older is expected to keep increasing, while the population aged 15–64— the backbone of the country’s labour force—is projected to shrink.
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Economic Impact of Sleep Deprivation and Presenteeism
Japan ranks the lowest among OECD member countries in average sleep duration—a key indicator closely tied to overall health.
In addition, economic losses from presenteeism* are estimated at approximately 19 trillion yen—about five times the average per capita medical expenditure. *Presenteeism refers to the productivity loss that occurs when employees come to work while experiencing illness or symptoms, preventing them from performing at full capacity.
Market Focus: The Areas Where TENTIAL Is Concentrating Its Efforts
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Japan’s Health Challenges and TENTIAL’s Approach
One in four people in Japan lives with a health‑related issue. TENTIAL offers conditioning products developed with scientific expertise to support physical conditioning and enhance performance.
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Recovery Market Expected to Grow Rapidly
The recovery market—driven by rising health consciousness—is projected to expand to approximately 14.2 trillion yen by 2030. TENTIAL is committed to addressing health challenges for a broader population through apparel, bedding, and exercise solutions.
The Society TENTIAL Aims to Create
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Bringing Athlete-Proven Conditioning to Everyday Life
We offer conditioning—practiced by athletes to maximize performance—as accessible products and services that anyone can easily incorporate into daily life. This commitment reflects our vision that individuals can maintain long-term health and unleash their potential, ultimately contributing to a healthier, more productive society.
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A New Concept of Conditioning Proposed by TENTIAL
TENTIAL’s concept of conditioning is distinct from conventional medical approaches that focus on treating illness, and even from preventative or pre-symptomatic care. By incorporating conditioning into everyday life, we aim to enhance physical performance and help build a healthier, more productive society.
Business Overview
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A Profit‑Maximizing Model Combining In‑House Production with Fabless Manufacturing
We have built a value chain that strategically leverages both in-house production and outsourcing to maximize profitability.
This enables us to respond quickly to market fluctuations while smoothly expanding product lines and developing new offerings.
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Brand Business – Core Products
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高い自社チャネル比率が生み出す収益と顧客価値
89.2% of sales are generated through our direct sales channels. Selling through our own channels allows us to build close relationships with customers and rapidly incorporate their feedback into product development and marketing.
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Scope of Business Activities
To realize our mission of creating a society that embraces health, we promote conditioning not only to consumers but also to employees, business partners, companies, municipalities, communities, society, and the planet.
Example Initiative – Corporate Partnership
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Mitsui Fudosan Residential
We conducted a product trial program of our conditioning items for residents of the rental residence “SOCO HAUS.”
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BLANC FUJI
Supported the introduction of a conditioning program at BLANC FUJI, a nature-integrated hotel.
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ANA Business Jet
Provided conditioning products to private jet passengers.
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Six Senses Kyoto
Introduced a special edition of BAKUNE recovery wear—“BAKUNE Pajamas Gauze”—at the natural luxury hotel Six Senses Kyoto.
Example Initiative – Municipal Partnerships
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Aichi Prefecture
TENTIAL was selected for the “AICHI CO-CREATION STARTUP PROGRAM 2024” and will jointly carry out the “Regional Tourism Promotion through Conditioning” project.
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Edogawa Ward
Participated in the “Sleep Well Fair” hosted by Tokyo’s Edogawa Ward, with a dedicated TENTIAL booth. The booth featured sleep analysis demos and product trials, attracting a total of 100 visitors over two days.
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Asaka City, Saitama Prefecture
Partnered on initiatives to raise sleep awareness among Asaka City residents. TENTIAL staff conducted a wellness seminar as guest lecturers at the “ASAKA Wellness Lounge” public health course.
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Nagoya City, Aichi
Selected as a partner company for Nagoya’s “Healthy Management Support Project ‘N-KEN’.” Conducted sleep improvement seminars for companies engaged in health-conscious corporate management.
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What Makes TENTIAL Unique
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Evidence‑Based Product Development
At TENTIAL, we incorporate the insights of athletes and medical experts to develop genuinely beneficial products, and we secure evidence to support their functionality. We are committed to applying scientific expertise to product development and to building lasting trust by delivering reliable, effective solutions.
Evidence‑Based Product Development
At TENTIAL, we incorporate the insights of athletes and medical experts to develop genuinely beneficial products, and we secure evidence to support their functionality. We are committed to applying scientific expertise to product development and to building lasting trust by delivering reliable, effective solutions.
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Co-Creation with Athletes as Strategic Partners
TENTIAL supports professional athletes as conditioning partners. At the same time, we strive to make conditioning a part of everyday life for all people by translating the habits and insights of athletes—who engage in conditioning daily to maintain peak performance—into accessible, easy-to-use products. This initiative reflects our broader vision to create a circular ecosystem that seamlessly connects sports and health.
Co-Creation with Athletes as Strategic Partners
TENTIAL supports professional athletes as conditioning partners. At the same time, we strive to make conditioning a part of everyday life for all people by translating the habits and insights of athletes—who engage in conditioning daily to maintain peak performance—into accessible, easy-to-use products. This initiative reflects our broader vision to create a circular ecosystem that seamlessly connects sports and health.
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Marketing – A Tech-Driven Organizational Culture
At TENTIAL, we are building a fast-moving organizational culture that accelerates PDCA cycles by leveraging in-house data infrastructure and AI. We comprehensively analyze a wide range of proprietary data—from customer behavior and purchase history to product usage—to optimize every phase of our operations, from product development and sales to customer support. This data-driven approach enhances customer satisfaction and supports sustainable business growth.
